Prevalent, a provider of B2B third-party risk management solutions, is seeking a Content Marketing Manager to be a key contributor in a growing, energetic organization.
The Content Marketing Manager (CMM) is responsible for producing high-value, engaging content designed to educate prospective buyers and further solidify the company’s reputation as an industry thought leader. The CMM’s primary objective is to develop, publish and manage content that drives lead generation, nurtures prospects from raw lead to MQL, and supports customer and partner marketing initiatives.
Work output will include blog posts, white papers, eBooks, video scripts, email campaigns, presentation decks, and more. Core tasks include writing, proofing, editing, graphic design, and web content management. This is a creative position that requires excellent writing skills backed by proven design and layout capabilities. Work samples will be required as part of the interview process.
The CMM will report to the Sr. Director of Digital Marketing and Communications and work closely with colleagues in product marketing and demand generation, as well as with external agencies and consultants. While this is a collaborative role with access to subject matter experts and raw content, the CMM will be responsible for producing final, publishable materials. Responsibilities will also include updating, targeting and repurposing existing content for different vertical and horizontal audiences, as well as for customers and partners.
As a member of a geographically distributed organization, the ideal candidate will not only be an exceptional, self-motivated creative talent, but also a proactive and team-oriented communicator.