Marketing Professional Mike Mitchell to Lead the IT Security Visionary’s Strategic Marketing Efforts
Warren, New Jersey –– Feb. 3, 2015 –– Prevalent, the third-party risk and vendor threat intelligence innovators, today announced that Mike Mitchell has joined the company as Vice President of Marketing.
With over a decade of marketing leadership at software and technology organizations, Mitchell will lead Prevalent’s strategic marketing, focusing the company’s efforts on raising its brand awareness among organizations in key vertical industries throughout the U.S. Simultaneously, his team will work to develop the sales tools and marketing resources needed to make the business case for third-party risk management and vendor threat intelligence services.
“Prevalent is experiencing record growth and we are delighted to have Mike join the company and accelerate our marketing efforts,” says Jonathan Dambrot, CEO and Co-Founder of Prevalent. “Mike’s proven track record for building successful marketing and lead generation programs will empower our sales teams to successfully capitalize on the growing need for a reliable, proven third-party risk platform and vendor threat intelligence services.”
“A growing number of businesses across a variety of vertical industries ranging from financial services, to law, healthcare and retail are now starting to realize the hard-hitting and costly realities associated with third-party vendor relationships, making this an exciting industry to be a part of,” says Mitchell. “I’m looking forward to assisting Prevalent in the build-out of its marketing and lead generation programs, and helping the company leverage best practices to effectively and efficiently achieve revenue objectives.”
Mitchell joins Prevalent from Fulcrum Equity Partners where he served as a strategic marketing consultant to Fulcrum’s portfolio companies. Prior to joining Fulcrum, Mitchell served as director of North American Marketing Programs for SAI Global (formerly Compliance 360), where he built demand generation programs that contributed to the company’s recognition as the leading provider of GRC (Governance, Risk and Compliance) solutions for healthcare and other regulated industries. Prior to SAI Global, he held marketing roles at CDC Software, an ERP and supply chain software vendor, and IDS Scheer, a business process management software vendor and SAP channel partner.
Prevalent is a vendor risk and cyber threat intelligence innovator with a reputation for developing cutting-edge technologies and highly-automated services that are proven to help organizations reduce, manage and monitor the security threats and risks associated with third-party vendors. www.prevalent.net
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